Sahil Grover & Prachi Grover: Gupta Ji Ki Mojito Founders

What if a drink usually associated with cafés, restaurants and a ₹150–₹200 bill could be put into a bottle and sold for ₹10?

That simple question sits at the heart of Gupta Ji Ki Mojito, a Delhi-based beverage brand that has built its identity around an unusually straightforward promise: “Café wala Mojito ab sirf ₹10 mein.”

But the more interesting story is not the ₹10 bottle.

It is the people behind it.

Sahil Grover and Prachi Kapoor Grover are the husband-wife entrepreneurial duo associated with the creation and growth of Gupta Ji Ki Mojito. Their journey brings together corporate experience, previous beverage ventures, social-media-led brand building and a very Indian understanding of affordability.

Who Is Sahil Grover?

Before becoming associated with one of India's more unusual beverage propositions, Sahil Grover had a considerably different professional beginning.

Sahil studied commerce and finance at Keshav Mahavidyalaya and pursued Chartered Accountancy through the Institute of Chartered Accountants of India. His early professional experience included working as an Audit Associate at Deloitte India.

On paper, auditing and mojitos may not appear to have much in common.

Entrepreneurship, however, rarely follows a straight line.

Sahil eventually moved towards the beverage and startup ecosystem, experimenting with ventures including The Mojito Inc. and Lemonzo before Gupta Ji Ki Mojito entered the picture. Public profiles have also associated him with Urban Harvest, where he has worked in beverages.

That background is important because Gupta Ji Ki Mojito wasn't simply a case of an entrepreneur waking up one morning and deciding to sell mojitos.

There was already an accumulated understanding of beverages, consumers and the gap between what people want and what they are willing—or able—to pay for it.

The Idea Behind Gupta Ji Ki Mojito

The insight was almost deceptively simple.

A café mojito is not necessarily a complicated product. What makes it feel premium is the environment, presentation and the price attached to the experience.

Sahil's proposition was to strip away much of that premium positioning and make the drink accessible as an everyday packaged beverage.

In 2024, Gupta Ji Ki Mojito emerged around this idea, positioning itself as a ready-to-drink café-style mojito for ₹10. The brand's public messaging focuses on bringing the café experience into homes, shops and everyday occasions without the café-level price tag.

That price is not just a promotional number.

It is the brand's central story.

In a market where packaged beverages compete heavily on distribution, advertising and brand recognition, Gupta Ji Ki Mojito chose something more immediately understandable: make the consumer feel that they are getting a café-style experience without paying a café price.

Where Prachi Kapoor Grover Fits Into the Story

This is where the Gupta Ji Ki Mojito story becomes more interesting.

Sahil may be the entrepreneur most frequently associated with the product's creation, but Prachi Kapoor Grover has been closely involved in building the brand itself.

Her LinkedIn profile currently describes her as “Building Gupta Ji Ki Mojito.” It also records her role as Social Media Head, while her public activity shows her directly involved in the company's content and hiring.

That distinction matters.

Creating a product and creating a brand are two different jobs.

A ₹10 beverage can get attention because of its price. But getting people to remember its name, share it online and associate it with a particular personality requires another layer of work.

And Gupta Ji Ki Mojito has clearly leaned into personality.

The name itself is part of the strategy.

“Gupta Ji” sounds familiar. It feels Indian, conversational and slightly humorous. Instead of giving the drink an overly polished or international identity, the founders turned an ordinary Indian surname into the face of the product.

That makes the brand feel less like a beverage manufactured for a market and more like something that belongs to the market.

Building the Brand One Customer at a Time

Prachi's own public account of the brand's journey offers another insight.

She wrote that Gupta Ji Ki Mojito had reached 22,000 organic followers, attributing the growth to consistency, street feedback, repeat customers and showing up regularly rather than relying on shortcuts.

That statement says something about the founders' approach.

The early story appears less about spending heavily to manufacture hype and more about testing whether consumers actually respond to the product.

That is particularly relevant for an FMCG startup.

A social-media follower can disappear with a swipe.

A repeat customer has to buy the product again.

The brand's emphasis on customer feedback and repeat consumption therefore becomes more significant than the follower number itself.

From a Mojito Brand to a Larger Business Ecosystem

There is also a larger business story surrounding Gupta Ji Ki Mojito.

The brand is connected to the wider Urban Harvest/Momentum ecosystem. Sidhantt Suri, founder and CEO of Momentum, has publicly described Gupta Ji Ki Mojito as part of the company's broader portfolio, alongside businesses and brands such as Urban Harvest, DeliverIt, Cocosutra and Hello Fresh Water.

This connection places Gupta Ji Ki Mojito inside a much larger food and beverage ecosystem rather than leaving it as an isolated beverage startup.

That could become increasingly important as the brand expands beyond its Delhi roots.

The challenge now is no longer simply whether people like a ₹10 mojito.

The bigger question is whether the founders can build the distribution, consistency and repeat demand necessary to turn a clever product proposition into a lasting consumer brand.

Why Sahil and Prachi's Story Matters

There is something particularly Indian about the Gupta Ji Ki Mojito story.

It is not based on inventing a completely new category.

It is based on taking something people already understand and changing the economics around it.

Sahil's journey—from Deloitte to beverage entrepreneurship and multiple experiments in the category—shows the importance of iteration. Prachi's involvement shows the other side of consumer entrepreneurship: a good product needs a recognisable voice, identity and community around it.

Together, their story represents a familiar pattern in India's new consumer economy.

One founder focuses on the business and product opportunity.

The other helps turn that opportunity into a brand people can connect with.

And the product itself sits at the centre of both.

The ₹10 Question

Ultimately, Gupta Ji Ki Mojito is still an evolving story.

The brand has a memorable name, a simple proposition and a product that is easy for consumers to understand. Its current online store continues to sell the beverage in affordable multi-packs, including a 24-bottle pack priced at ₹240.

But the real test for Sahil Grover and Prachi Kapoor Grover will be whether the curiosity around a ₹10 mojito can become a habit.

Because building a beverage brand is not about making people say, “That's interesting.”

It is about making them reach for the same bottle again.

And that is where the story of Sahil Grover and Prachi Kapoor Grover—and Gupta Ji Ki Mojito—gets truly interesting.

From a Deloitte audit desk to beverage entrepreneurship, from experimenting with earlier ventures to building a distinctly Indian consumer brand, Sahil's journey has been anything but linear. And alongside him, Prachi has been helping give that journey a public face, a social voice and a brand identity.

The mojito may cost ₹10.

But the ambition behind it is considerably bigger.