Shreeji Essentials: ₹20 Lakh Monthly Spice Business

By Shefali Rana | BizGossips.in

India's spice business has always been competitive, but growing concerns about food quality are creating opportunities for brands that promise natural ingredients and better sourcing. Shreeji Essentials, founded by Divyansh Chauhan, is one such business, reportedly generating ₹18–20 lakh in monthly revenue.

The interesting part, however, is not just the revenue figure. It is the business model behind it—and the question of whether consumers are finally willing to prioritise quality over price.

From Haridwar to an Online Business

Divyansh Chauhan founded Shreeji Essentials in Haridwar, Uttarakhand, in 2005 as an offline spice business. According to the report, his idea emerged from concerns about the availability of natural spice brands and the use of substandard ingredients, chemical adulteration and artificial colouring in the market.

He aimed to bring more authenticity to Indian kitchens through spices sourced with a focus on purity and natural quality.

For years, the business operated through traditional offline channels. In 2025, however, Shreeji Essentials shifted towards an online ecosystem, opening a new route to reach customers.

Rather than launching hundreds of products, Chauhan concentrated on a smaller selection of essential kitchen ingredients. The company also began sourcing directly from farmers across different states, reducing the role of middlemen in its supply chain.

The Price Problem: Can Quality Beat Cheap Alternatives?

India's spice market is crowded with affordable products, making it difficult for a brand to convince customers to pay more for quality.

For many households, the decision is straightforward: if two packets look similar and one costs less, the cheaper option often wins. A promise of natural ingredients may attract attention, but consumers still want value for money.

This is where Shreeji Essentials faces a challenge shared by many premium food brands. Building trust is essential, but maintaining it requires consistent product quality and credible claims.

The company's approach reportedly helped it build customer trust despite competition from cheaper alternatives.

Still, one uncomfortable question remains: Why should consumers have to pay a premium to feel confident about the purity of everyday food?

That question reflects a wider challenge for the food industry. Brands can build businesses around quality-conscious consumers, but transparency and reliable standards matter just as much as marketing.

₹20 Lakh in Monthly Revenue Is Not ₹20 Lakh in Profit

Shreeji Essentials reportedly generates ₹18–20 lakh in monthly revenue, according to NDTV Food's report, which references Startup Home.

The figure is impressive, but it needs context. Revenue is the money a business earns from sales before expenses are deducted. It does not reveal how much the company actually keeps after accounting for sourcing, packaging, logistics, marketing, salaries, and other operating costs.

The report does not disclose the company's net profit, so its overall profitability cannot be determined from the revenue figure alone.

What Other Entrepreneurs Can Learn

Shreeji Essentials offers a useful lesson: businesses do not always need an enormous product catalogue to find a market. Focused products, direct farmer sourcing,g and an online presence can provide a clear direction for growth.

But long-term success depends on more than an impressive monthly number. In a market where trust is becoming a selling point, businesses must demonstrate that their promises translate into consistent quality.

The Bigger Takeaway

Shreeji Essentials shows the potential of building a business around natural spices. Whether that model can scale sustainably will depend on customer loyalty, cost control,ol and the ability to justify its value beyond the label.

Source: NDTV Food, October 13, 2026. Revenue figures are reported figures and have not been independently verified by BizGossips.

Disclaimer: This article is for informational purposes only and does not constitute an endorsement of the company or its products.